Digital Space is growing and how! With well over a billion people connected to each
other through social networking sites, digitalisation has altered communication
paradigms in a big way. Dynamic portals, blogs, social media, reviews, advertorials
are all realms of the digital space, which help companies to not just reach out
to but also receive feedback from consumers, in the process building long lasting
For health communication the digital medium offers amazing possibilities. Today,
the conventional one-way traffic that typically flowed from a pharmaceutical company
to a doctor and then to a patient, has given way to multiple interfaces of health
care delivery between health care providers, patients and pharmaceutical companies,
thereby interlinking the components of the healthcare ecosystem intimately.
Realising the immense potential of digital marketing in healthcare, our experts
help healthcare professionals navigate smoothly the complicated landscape of digital
communication. A well thought out digital fusion strategy to help them engage and
connect with their patients better is a major component of our healthcare PR services.
It is perfectly poised to help leverage digital media for professional health marketing.