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Marketing Technologies

Our Marketing Technologies help healthcare organizations maximize the ROI benefits of their core A.D.A.M. content and products. These solutions include tools to track Web site usage, professional support to assist with web site customizations, and mobile device health information applications.

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Multiple Ethnicities to Target Your End Users

Upon initial implementation, you choose the ethnicity that best represents your target audience: Caucasian, African American, Hispanic or Asian. Further customization allows you to specify gender and adult/child avatars based on areas of your website users are navigating from. For example, select the child avatar to show when users navigate to the Health Navigator from pediatric pages of your website, or the adult female avatar when users navigate from the Women’s Center. Also allows the end user to select the gender and age that’s appropriate for them.

     
 

3D Avatars For the Most Realistic View of the Human Body

Using the latest design technologies, our new 3D avatars provide a more realistic and engaging rendering of the human body. After selecting gender and age, users select the part of the body from either front or back view for their health information needs.

     
 

Robust Search Options and Results

Search by symptoms, injuries, diseases, self care, tests and surgeries. Results include relevant physician developed and reviewed health articles with related images, videos and illustrated presentation series. Users can select to show results alphabetically or by most popular.

     
 

Connect Users Directly to Your Physicians Based on Health Searches

Connect users to your physicians by associating your provider listing to an expanded set of medical specialties tagged to A.D.A.M. article results. Results are shown by radius for a specific zip code and include address, phone number, directions and maps. Users can also connect immediately to schedule an appointment.

     
 

Promote Your Hospital, Services and Programs

Provide an immediate connection to your hospital's services and programs with a designated area for your logo and other messaging.