Client Marketing Toolkit A.D.A.M. health content and tools are designed to work with more than just your website. As a licensed A.D.A.M. client, you have the ability to use A.D.A.M. health articles and other health tools in your marketing materials to let people know your website includes physician developed and reviewed health information. Below are some of the ways you can use, and promote, the A.D.A.M. health content in your marketing programs. We’ve already created some templates just for our clients. Take a look at what’s available in the PDFs below. If you’d like to use any of the templates below please contact your client relationship manager for the source files, or email us at healthsolutions@adamcorp.com. And let us know if you have suggestions for additional materials you’d like to see!

Web Health Observances Include links to A.D.A.M. articles and tools in monthly health observances campaigns. See our monthly health observances document for monthly observances and corresponding A.D.A.M. articles, In-Depth Reports, images and tools. After developing your own messaging, include hyperlinks to the A.D.A.M. content on your website to the items listed.

Service Line Marketing Promoting your top service lines is a high priority - did you know you can use the A.D.A.M. content within your service line marketing campaigns? Check out our Service Line Marketing document, where we’ve identified the top 3 A.D.A.M. articles by page views, the corresponding In-Depth Reports and A.D.A.M. images for some of the top service lines. Use them in your newsletters, web pages - you can even use them in your print communications! Just be sure to reference the full A.D.A.M. article from your website. To license hi-res versions of A.D.A.M. artwork, speak to your client relationship manager.

Health Centers Did you know you can replace the image on the home page of the A.D.A.M. Health Centers with any image you want? Replace the image with a photo of your hospital, or hospital logo, a picture of a leading doctor in that service line or maybe even some of your hospital's most recent patients.

Social Media-A.D.A.M. Facebook Tab Now that you have A.D.A.M. health information on your website, make sure to spread the word to your customers and potential patients! You can add the A.D.A.M. products that you license to your Facebook fan page with your own A.D.A.M. product fan page tab. Simply set up the tab on your Facebook page using the attached instructions, remove any products you do not license, and add hyperlinks to the products on your website. To request the HTML code, please contact your client relationship manager.

Social Media-Facebook and Twitter Promote the A.D.A.M. tools like the Symptom Navigator or Wellness Tools by highlighting them in your next Facebook post or Twitter tweet and include a link to the tool on your website within the post. A great way to add substance to your social media messages and lead people back to your website in the process. Or, use a snippet of information from an A.D.A.M. article in your post - as long as you link back to the full A.D.A.M. article you can use them as often as you like!

Internal Promotions Don't forget - hospital staff are a great way to get the message out to patients and others that your website includes online consumer health content and tools. Include a line in your internal promotions, or perhaps highlight a different A.D.A.M. tool in each monthly internal newsletter. Post links to the A.D.A.M. content on your company intranet so your staff can easily access it.

Paid Search Did you know that you can link to any A.D.A.M. health article from your Google adword campaign? Use the health articles to drive online health seekers to the information they're looking for. Most online health searchers start at a major search engine - use the A.D.A.M. health articles to your advantage to get their attention and drive them to your hospital website.

Print

Printed Newsletters You can use the content from the A.D.A.M. articles that you license in your print newsletters to your community, as well as any A.D.A.M. image in the encyclopedia! Contact your client relationship manager about pricing for hi-resolution images, and be sure to reference the full A.D.A.M. health article on your website in the newsletter (which will drive people back to your website!).

Print Ads Promote the A.D.A.M. content to your community in print ads in local newspapers, magazines, or wherever you promote your hospital. Use the A.D.A.M. online health content to let your community know you provide this valuable resource free of charge to your community - with no third party advertisements or links to bogus websites.

Handouts in the Hospital Create handouts that can be left in waiting rooms, emergency rooms, or anywhere else within the hospital where you interact with your community. Let them know that the A.D.A.M. health library is available to them from your website 24 hours a day.

Table Tents for Cafeteria A quick and easy way to promote your A.D.A.M. health information and tools. Let internal staff know that your hospital cares about its community and that they should let patients know about this valuable resource - and use it themselves!

Posters Posters that can be hung in physician waiting rooms and other areas of the hospital are a great way to let people know about the A.D.A.M. health content. Remember to let them know that your hospital should be the first place they turn for online health information.

Pamphlets Promote the A.D.A.M. health content in pamphlets that are included in mailings, or use the A.D.A.M. health content in pamphlets you're creating to promote top service lines or physicians. Remember, you can use any of the A.D.A.M. health content in your print communications, as long as you reference the full A.D.A.M. article on your website.

Bookmarks Bookmarks are a great way to promote that your website includes consumer health information from A.D.A.M. and your community will appreciate this easy way to remember your hospital.

Discharge Packets Include a leaflet or flyer in patient discharge packets, letting them know they can access health information from your website 24 hours a day, seven days a week.

Pre-op Paperwork/Packets Highlight the fact that your hospital provides access to thousands of health articles in flyers put in pre-op paperwork or packets.

Postcard Mailings A quick and easy way to promote your new A.D.A.M. health content to your community and drive thousands of visitors to your website! Let your community know that this valuable resource is available to them from your website whenever they need it.

New Employee Training/Welcome Packet Don't forget about new employees - they should know that your hospital offers free online consumer health information to your community. Include a pamphlet or flyer in a new employee welcome pack, or include a message in a new employee newsletter.

General On Hold Messaging On hold messaging is a perfect time to let your community know that your website is a great resource for health articles and tools. People on hold may even be sitting in front of a computer, and can go directly to your website to check it out, so make sure you include clear instructions for getting to the A.D.A.M. health information. For instance, "Did you know Millennium Hospital offers over 3,900 physician developed and reviewed health articles free from our website? Visit www.yourhospital.com and click Health Information in the upper right hand corner."

Pregnancy Central Marketing Video Promote your Pregnancy Central content to your community and patients. Use the video in your marketing efforts as an informational advertisement on closed-circuit television (CCTV), interactive kiosks and in physician waiting rooms. Add the video to your website to give visitors a brief overview of Pregnancy Central before they visit the content. Preview the video in the link below, and then contact your client relationship manager to request the video file in a format suitable for your needs.

Press Releases and Local Community Media Stories If you'd like to announce to your community that your hospital website now includes A.D.A.M. health content and tools, contact our marketing department at healthsolutions@adamcorp.com, or your client relationship manager. We'll be happy to provide supporting information and help you craft the right message or story.

Magnets Magnets handed out in waiting rooms and other areas of your hospital can promote the fact that your hospital cares about its community by providing physician developed and reviewed content on your website. Give to physicians, nurses and other hospital staff as well to remind them that they have a wealth of online health information available to them.